We have seen several interesting innovations that never reached the market successfully, because of the complexity of the industry in both product development, regulatory, clinical, and sales as mentioned on this website, and we do think that working smarter and more coordinated is part of the solution.

We are the founders, but the CBO-Initiative is intended to be flexible and include experts from various functions, if and when required, but only if it happens in a coordinated and working as one team – as that is where speed and cost savings lie.